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Casino Marketing

11 October 1999

One of the best seminars at this year's World Gaming Congress, held in September in Las Vegas, was casino marketing guru Dennis Conrad's The Best and Worst Casino Promotions. You may not know his name, but you have experienced the results of his work. Dennis and his associates at Raving Consulting have implemented a slot club at Windsor Raceway in Ontario, doubled the number of participants in All Sport Entertainment's Fantasy Football contest, redesigned the casino floor at Circus Circus Reno, and assisted Mirage Resorts in opening Beau Rivage, in Biloxi, Mississippi--to name just a few of their many projects.

Dennis read an original poem about casino marketing at the end of his seminar. Dennis gave permission to post the poem on Frank Scoblete's Gaming Pages. The poem gives casino patrons an insight into how casino marketing executives think, and it gives casino employees something to think about.

(Scroll down to see the poem.)



Casino Marketing
By Dennis Conrad

From The Heart Of The Gulf Coast
To The Atlantic City Shore,
To The Strip In Las Vegas
And Tribal Casinos Galore.

To Gambling Salons In Europe
And African Casinos In View,
To Gambling Halls In Australia,
South America, Asia, Canada Too.

Everyone Is Gambling,
At Least That's How It Seems,
Seeking The American...
No, The World Wide Dream.

All They Want Is A Fun Time
With A Decent Chance To Win.
They Want Cheerful Employees,
Comfy Chairs, Clean Air, Maybe Some Gin.

I'm Afraid What We've Done Though
Is Listen To Ourselves.
Cash Back, Promotions,
Cheap Stuff From Our Shelves.

Changing Floor Layouts,
With Cash Drawings Daily,
Free Rooms, Bounce Backs, Coin Offers
No Wonder We're Wailing.

Just Ask Your Customers
They'll Tell You Their Wishes.
They Are Guests With Simple Needs
Not Some School Of Fishes.

So When The Heat Really Is On
And The G.M.'S At The Door
Shout, "We're Listening To Our Guests.
We Haven't Tried That Before!"

Dennis Conrad is the president of Raving Consulting Co. which specializes in Common Sense, Customer Focused, Marketing Consulting for the gaming industry. He can be reached at: 475 Hill Street, Suite G, Reno, NV 89501. Phone:(775) 329-7864 Fax:(775) 329-4947 Web site: www.ravingconsulting.com

John Robison

John Robison is an expert on slot machines and how to play them. John is a slot and video poker columnist and has written for many of gaming’s leading publications. He holds a master's degree in computer science from the prestigious Stevens Institute of Technology.

You may hear John give his slot and video poker tips live on The Good Times Show, hosted by Rudi Schiffer and Mike Schiffer, which is broadcast from Memphis on KXIQ 1180AM Friday afternoon from from 2PM to 5PM Central Time. John is on the show from 4:30 to 5. You can listen to archives of the show on the web anytime.

Books by John Robison:

The Slot Expert's Guide to Playing Slots
John Robison
John Robison is an expert on slot machines and how to play them. John is a slot and video poker columnist and has written for many of gaming’s leading publications. He holds a master's degree in computer science from the prestigious Stevens Institute of Technology.

You may hear John give his slot and video poker tips live on The Good Times Show, hosted by Rudi Schiffer and Mike Schiffer, which is broadcast from Memphis on KXIQ 1180AM Friday afternoon from from 2PM to 5PM Central Time. John is on the show from 4:30 to 5. You can listen to archives of the show on the web anytime.

Books by John Robison:

The Slot Expert's Guide to Playing Slots